Yellowtail to exhibit at Trade Mission Dutch Prime Minister in South Africa

op 16 November 2015 in Highlights

Prime Minister, Mark Rutte will soon visit South Africa on what is the biggest trade mission to South Africa in Holland’s history. The economic mission will take place from 15-18 November and will visit Johannesburg and Cape Town. During this important tour, Prime Minister Mark Rutte and State Secretary of Economic Affairs Sharon Dijksma will visit two exhibitions, the “House of the Future” in Johannesburg and “Garden of the Future” in Cape Town, aimed at facilitating and showcasing Dutch-South African partnerships.

Yellowtail to exhibit at Trade Mission Dutch Prime Minister in South Africa

Showcase our Dutch-Sout African partnership

Yellowtail will exhibit at the Garden of the Future in Cape Town on 18 November.  An innovative 4D exhibition organised by the Consul General in Cape Town, the Garden of the Future will showcase Dutch–South African partnerships, with many companies already benefiting from the long-standing Dutch-South African economic friendship.

“We are extremely proud to have been asked to share our experiences during the Garden of the Future event," said Robert Harreman, Partner - Yellowtail.

First office in South Africa in 2003

Yellowtail has a long history in South Africa having opened its first office in Cape Town in 2003, followed by a second office in Johannesburg. Yellowtail works primarily with South African financial services organisations, helping them to establish and implement cross-channel IT strategies in the area of personal financial planning. Through its Figlo solution, Yellowtail makes banking and insurance more accessible, and is ideally suited to the South African market.

Providing easy access to complex financial products

The South African market is incredibly dynamic. The burgeoning middle class is fueling the uptake of smartphones and adoption of online banking solutions. As a result, South African financial services organisations are increasingly looking to provide easy access to complex financial products for their customers.

Meet the need for more accessible financials services

“Yellowtail is well positioned to meet the need for more accessible financial services,  the Figlo solution makes financial planning more accessible, enabling customers of banks and financial advisors to purchase and interact with financial products on any channel and in real time,” said Harreman. “A long time ago we recognised this need and our commitment to the South African market is based on this,” Harreman concluded.